why-vitamix-passion

Undying Passion

PASSION

A Rite of Passage

Vitamix fuels passions. It’s why we’re the brand most trusted by professional chefs. But you won’t just find us in restaurant kitchens. You’ll also find us in home kitchens around the world. Because whether you’re interested in the culinary arts, making healthier choices, or enjoying restaurant-quality smoothies at home—when you’re ready to move on and move up, when you’re ready to invest in your passion, you’re ready for Vitamix.

Don't Take Our Word For It

Check out our wall of fame, full of mouthwatering recipes, smoothie mustaches, and before-and-after shots from our biggest fans. We’d love to add your story to the growing collage. Tag—you’re it.

Meet Our Fans

I seriously think if I had to grab only a few things from my house in a hurry to rescue from some disaster, my Vitamix would be one of them!

RAYNH65, New Hampshire, USA
ThemisCallumKitchen

Professional Tools, Professional Results

You’ll love Vitamix for the same reason that professional chefs do—we make their lives easier. Whether you want to experiment with advanced techniques or just want to make the perfect margarita, your Vitamix machine can handle it like a pro.

"We use the Vitamix in our Sprout cooking classes because we know it gives our customers the best blending experience. When our customers ask us what blender we recommend, we always say Vitamix!"

Callum Hann and Themis Chryssidis of Sprout Cooking School, Adelaide, South Australia

Deliciously Ella Dishes on Vitamix

“It is by far the best blender I’ve ever used…everyone I’ve met with a Vitamix says it was the best investment and that they would never recommend anything else.”
– Deliciously Ella

Read Full Story

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Food for Christopher

When Christopher lost the ability to swallow solid foods, his mother worried he would never again enjoy family meals at the dinner table. This all changed when Christopher’s mother discovered the Vitamix machine.

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The Vitamix Pizza Date

Janet and Craig’s love story all began with a Vitamix machine. Nineteen years and three kids later, they still use their Vitamix every day.

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Passed Down Through Generations

From kale to quinoa to artisan cheese, food trends come and go—your blender shouldn’t have to. The heirloom quality of a Vitamix blender allows many of our customers to pass their machines from one generation to the next.

I told my kids they should decide now, who will inherit the Vitamix.

Sharky, Mullica Hill, New Jersey, USA
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Harnessing Power for Better Flavour

We harness a couple horses to power through whole-food ingredients and create great-tasting blends.

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Easy to Use, Easy to Clean

Vitamix containers are self-cleaning, dishwasher-safe, or both. Don’t you wish all your appliances could say that?

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Fuel Your Passion

Every Vitamix blender can help you make the same variety of recipes. Just select the product series below that fits your serving sizes and your counter space. We’ll lead you from there.

G-Series Category

G-Series: Next Generation

Next generation, premium blending with more powerful motors and sleek designs that fit under most kitchen cabinets.

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C-Series Category

C-Series: Classic Blenders

Prepare healthy, whole-food meals in some of our best-selling, classic-styled machines.

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S-Series Cateory

S-Series: Personal Blenders

Two blending containers allow you to create small family meals at home or take your favourite recipes to go.

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